The portfolio problem — and why it matters who you hire.
Walk through most interior design portfolios and you’ll notice something: the designer’s fingerprints are everywhere. A recurring palette. A signature material. A look that travels from project to project, client to client, regardless of who actually lives there.
It makes for a beautiful Instagram feed. But it’s not design — it’s decoration applied to someone else’s life.
At Artala, we believe the best design disappears into the life it was made for. A space should feel unmistakably like you — not like an interior designer was there.


















