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Bar nook with unique colorful glass sculpture and light wood cabinets.

Why You Shouldn't Use Pinterest for Home Ideas When Building A Custom Home

In a world where inspiration is just a scroll away, it’s only natural to turn to Pinterest when dreaming up ideas for your future home. With beautifully curated images and endless “pin-worthy” spaces, it feels like the perfect place to start gathering ideas for your custom home.

But is it really?

Here’s the thing — while Pinterest can be fun for sparking initial ideas, relying on it too heavily when building a custom home can lead you down a path that doesn’t serve you, your family, or the way you truly live.

The Problem with Pinterest: It’s Not Real Life

Most of what you see on Pinterest isn’t real life — it’s styled, staged, and photographed to perfection. What’s often missing from those beautiful images? Real people living real lives in those spaces.

You won’t see the kids racing through the kitchen, the dog lounging on the sofa, or the quiet morning moments that make a house feel like home. Pinterest captures a moment — not a lifestyle.

Custom homes are about so much more than what looks good in a photograph. They’re about designing spaces that work for you — your routines, your story, your memories.

Trends vs. Timeless Design

Pinterest is built to feed you trends — that’s its job. The more you save of a particular look, the more the algorithm feeds you versions of the same thing. Before long, your “dream home” board may look remarkably similar to thousands of others.

We see it all the time — a trending bathroom design with pebble stone tile in front of a freestanding tub, pinned over and over again by different clients. It’s beautiful — but is it you?

Design is personal. It’s thoughtful. It’s crafted around what makes your life feel rich and meaningful.

Your Life Isn’t a Photoshoot

Another thing Pinterest won’t show you? Quality. Just because something photographs well doesn’t mean it will function well in your home — or even survive the shipping process.

Your home isn’t a collection of images — it’s a living, breathing space with its own unique architecture, light, scale, and energy. What works in a perfectly styled photograph may not work in your space — or fit your lifestyle.

We recently worked with a couple who fell in love with the idea of a backlit onyx wall — thanks to Pinterest. It was their must-have feature. But when we explored what it would actually take to execute that idea in their home — the cost, the complexity, the future maintenance — it became clear that it wasn’t the right fit for them.

Instead, we shifted our focus to something even more meaningful — designing around the art they already owned and loved, creating a space that felt deeply personal and far more enduring.

What You Actually Need is a Home That Feels Like You

We’re here to take your ideas, your memories, your must-haves — and translate them into a home that’s beautiful and livable. A home that reflects you, not a trend.

Ready to start the conversation? Let’s talk about what’s possible when design starts with you

View of bathroom through doorway.
Photo of an open living space centered on a painting above a couch, next to a fireplace, and a decorative coffee table.
Designer kitchen with round table, natural wood cabinets, and silver chandelier.
Photo of wood and metal bedside table and part of a bed. There is a glass lamp and books on the table.
Open bedroom with bed, dresser, bedside tables, lamps, and a chair next a window.
Bathroom with tall, unique bathtub set into too a tiled floor shelf. Windows arranged in a diagonal light the space and a wood cabinet frames the left edge.
Bathroom sink and counter with mirror and wall sconces set in the foreground with part of the bathroom in the background on the left.
Bathroom interior showcasing a tiled, walk in shower with a glass door and wall. Matching wood cabinets frame the right side of the photo.
Thoughtfully designed living room with natural woods, cream couch and nature inspired painting.
Kitchen with grey marble counters, light wood cabinets, and soft grey accents.
Long view of kitchen with the oven at the far end of the photo, framed countertops and wood cabinets. A window on the left lights the scene.
Kitchen sink framed by wood cabinets below and to both sides, along with natural tone cabinets inset above.
Bar nook with unique colorful glass sculpture and light wood cabinets.
Dinning area set in front of a tall bay window overlooking nature. A small table and two chairs occupy the foreground.
Stairwell with wood floor and steps, painted banister, and metal features 3 pieces of birch tree art.

Your Space. Your Style. Your Expression.

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Elements.

Elements.

Expression.

Expression.

Renovated transitional style living room with black fireplace, large windows allowing natural light and beautiful ocean views
Tranquility.

Tranquility.

Focused redesigned contemporary style living room with four relaxed modern chairs. Large windows allowing for natural light.
Harmony.

Harmony.